The battle for music streaming subscription dominance is starting to really heat up, with Apple planning their next offensive in line with the release of iOS9 later in the year. A major draw for these kind of services is the ability to have your current music library uploaded and copies of the tracks available to be streamed on the go.
Today Eddy Cue, an Apple Exec has released some details on how iTunes Match will integrate with the soon to be released Apple Music. iTunes Match was released in 2011 as a subscription-based method of uploading an existing iTunes library to be available to stream privately at a later date, and in the same year Google introduced a similar system. The main differences between the services was in price, and capacity. iTunes charged each user $25 a year for the privilege of storing 25,000 tracks, whilst Google Play Music had no cost, and allowed 50,000 tracks (20,000 at launch). Apple have now confirmed that the limit will be increased to 100,000 tracks, double Google’s offering. Regardless of whether anyone has that kind of extensive music collection, Apple have made a bold move that will come with some bragging rights.
Also explained was the fact that iTunes Match will coexist with Apple Music, but will be integrated so that its functionality will be included in the $9.99 monthly cost. This means that if you can’t find a track on Apple Music, you’ll be able to buy it from somewhere else (DRM-free), upload it, and listen to it as part of your online library all in one place. This is again similar to Google’s method, but it will be interesting to see if there’s any kind of response from Mountain View.
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